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Category Archives: SEO

Google is going to change from next month – So Be Ready

For almost a year, Google has been considering a web vital tool and page experience update. Now, it is heard that update is going to roll out from May, 2021. Therefore, it is better to make your website prepared for … Continue reading

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5 Types of Content are excluded from Google Discover Now

Policy for Google Discover has been updated by Google and they have excluded five types of content that may not be seen in the recommendation from here now. So, publisher should take notice of these contents and make changes accordingly. … Continue reading

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What do optimized web stories mean for Google?

Recently, focus is given upon the SEO of web stories and its performance has been tracked within the search. Developer Relations Engineer of Google named Pascal Birchler has talked about the web stories during a discussion. It is also discussed … Continue reading

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Google has come up with new product reviews algorithm update

By Google, update on the search algorithm has been made and it can be looked as the product reviews update. It is an update that has been designed to ensure better rewards with the product reviews. In depth research instead … Continue reading

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How much time does it take to get a re-rank with a website post fixing issues?

John Mueller from Google has answered how much time it may be required for a re-crawl from the search engine following to the significant improvement on the page quality. During Google SEO Hours Hangout Mueller has been asked about stability … Continue reading

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Questions should be asked to evaluate quality of a website

Looking at a website, you may wonder whether it is a good website or not. On the occasion, you may take a step back in order to look at the website with a critical eye. Questions must be asked without … Continue reading

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Benefits of Partial Content Migration for SEO

Development of the website mostly happens organically. It grows in size gradually as well. Initially, landing page of website from a specific genre is enhanced with few pages of information such as contact, mission statement, about us and job opening. … Continue reading

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Google Penalties due to Redirection and How to Fix it

Lots of misconceptions can be seen regarding Google penalties. Penguin or Panda updates may not be a penalty. It is an algorithm. Rules and calculations are followed with the algorithm automatically to showcase a desired outcome. Google has demoted several … Continue reading

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Steps to create a successful website with the help of Keyword Clusters

Keyword clusters are a group of keywords or phrases that you can use in a webpage or blog page in order to get desired result with the search engine optimization. Instead of a single keyword or a phrase, multiple keywords … Continue reading

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What are Keyword Clusters and Its Benefit

By Google, natural language processing is given more importance. On the occasion, understanding of the on-page content plays an important role also. Due to neutral matching, Google may able to understand the synonyms also. BERT can help Google with the … Continue reading

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How much time SEO may take to work?

As a SEO professional, you may come across a question that is how much time SEO may take to work. For the professionals, it is a frustrating question without any doubt. However, it is quite natural for a client to … Continue reading

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How can you optimize your website with the use of keywords?

Similar to the choice of a right keyword, it is also important to optimize the website with the help of keyword. On the occasion, you can follow few tips to ensure good results. Where Should You add Keyword in your … Continue reading

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Best SEO Practices for Google Video

By Google, some recommendation is given for the purpose of video optimization. Through video optimization, signals can be sent to the search engine for better communication. Due to better understanding about the video, Google may able to make it appear … Continue reading

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How to choose the right keywords?

Keywords are great resource to start a blog post or a website. Through use of keyword, it is possible to find a scalable method that can be upgraded or downgraded based on your requirement, budget and limitation. To find a … Continue reading

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How the SEO Keywords are categorized?

In diverse ways, categorization of SEO keywords can be done. Here are common types that are utilized by the web designers. Branded and Unbranded Keywords For branded keywords, it is possible to observe branded terms of search in the query. … Continue reading

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‘Full Coverage’ for News is the fresh Google search result update

Full coverage is gained by Google for breaking news. In this way, more context of a story can be obtained through multiple sources. First time, full coverage has been introduced to Google News in 2018. A wider roll out has … Continue reading

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Why Latent Semantic Indexing may not affect SEO?

Some may claim that Google takes a cue from Latent Semantic Indexing and LSI keywords to understand about the webpage. It is a kind of discussion that has been going on for almost 20 years. Some evidence based fact has … Continue reading

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Reasons behind decline in rank and traffic of a webpage

In some occasion, decline in the rank with the home page can be noticed even if everything is fine with the internal pages. Due to sudden decline in the rank, it is quite natural to rack the brains in order … Continue reading

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Snippets may be featured less often in Google Search here on

Snippet is considered to be single search result that generally includes title, URL and brief page description. Based on the query, snippet is matched to give answer to the user. On the occasion, keyword is highlighted as well. From the … Continue reading

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Word Count may not be a quality factor for Google

During a chat, John Mueller from Google has talked about the importance of word count to get better rank in Google. In case a webpage has not managed to obtain desired rank then is it useful to add more content? … Continue reading

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Why more traffic to your website is not always good for your business

Improving traffic to your website is one of the most primary goals of organic search engine optimization. It is the job of the SEO professional to accomplish the goal. More eyeballs are gained for the website of the client. Technical … Continue reading

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SEO in 2021: What Changes & Basics You Need to Know to Be Successful

A New Year has arrived and it is certainly a time to think what is ahead of us as far as SEO is concerned. As a professional, we need to put ourselves in the shoes of the users and try … Continue reading

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What is Quality Score and Why Google utilizes it

Through automated bidding, solid performance is being delivered for the advertisers consistently. There is not any need to use CPC bid any more with every keyword. Ultimate goal is attained with the help of machine learning. However, it is also … Continue reading

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PPC Myths that you need to forget about

Paid search is part of the search engine for a long time. There are certain myths that have been rooted in our brain and it is hampering the channel also. Due to these myths, advertisers may have been using the … Continue reading

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Benefits of Using PPC Advertising

Lots of benefits of PPC Advertising can be seen. In case you are trying to convince the client about the importance of Google Ads then a compelling case can be made with the assistance of PPC Advertising. Major advantages of … Continue reading

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Google: Removal of blog comments and it may create an effect on the search rankings

John Mueller from Google has said blog comment removal can create an adverse effect on the website. It is an advice that has been given during the Google Search Central SEO hangout on 5th February. One of the site owners … Continue reading

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Tips for Image Optimization

Every website likes to include speed in their bucket list. By increasing speed of the website, it is possible to transform traffic into a paying client. Boost in the loading speed is wished by any industry. In this way, an … Continue reading

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Guide for SEO friendly URL structure

Most of the people think that an URL is inconsequential address for the webpages. However, structure of URL plays in important role in SEO and ranking. It may not be as essential as the title or headline. Still, URL can … Continue reading

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How News Feed Content is ranked by Facebook algorithm?

Recently, Facebook has explained how it ranks news feed. Facebook algorithm for news feed is based upon machine learning ranking system. It is not a single algorithm. Instead, multiple algorithms work together in phases to decide the rank. Different things … Continue reading

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SEO value of embedded video and uploaded content is the same

As far as SEO is concerned, embedded videos and natively uploaded videos within a website come with the same value. During SEO Office Hours on Google Search Central, RealClicks SEO manager Saidul Hoque has asked about the perception of Google … Continue reading

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What! Same Content with different formats cannot be considered as duplicate

John Mueller from Google has said recently that if identical content has been published through different formats like a blog post and a video then it cannot be considered to be as a duplicate. Therefore, a content can be utilized … Continue reading

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SEO Techniques that can Double up your Traffic

Do you want to increase traffic of your website? To enhance traffic as well as brand awareness, understanding of SEO is essential. Lots of people may be looking for content like yours. It may be possible to offer them the … Continue reading

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How can you connect with your user effectively?

Prior to the creation of a website, it is important to know about your audience. It looks like a simple thing. However, it may not be that simple in reality. If you are aware about your audience then it may … Continue reading

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Things to know about Keyword Research

For search engine optimization, use of keyword is seen quite often. Therefore, keyword research plays an important part on the occasion also. If everything is done in a proper manner then it may help you to get increased amount of … Continue reading

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Improving Local SEO for Business

For smaller businesses especially, importance of local SEO cannot be ignored. It is a great option for the regional businesses in comparison to the national businesses. Search ranking is much more essential for the national businesses. However, local SEO enables … Continue reading

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Importance of Traffic Sources and UTMs set up

Diverse ways can be found to generate traffic for your website. Increase in the number of sources can be noticed with each passing day. Therefore, lots of people are engrossed in locating new ways to generate traffic. However, they may … Continue reading

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UX Principle for SEO

In web designing, user experience is an important aspect. However, several web designers overlook this aspect. Through user experience, interaction between end user and the company is generally developed. Therefore, it may be essential to find the perfect strategy to … Continue reading

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Try SEO strategies instead of hacks to ensure success

Diverse kinds of hacks can be found for search engine optimization that is generally utilized for the growth of business. By researching about SEO on Google, you may able to know about it in more details. Lots of blogs can … Continue reading

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Ways to Boost Your Domain Authority

Through domain authority, rank of a website can be decided online. If your website manages to secure a place in the first page of the search engine then it may be possible to get more clicks. Following steps below, it … Continue reading

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How can you optimize your site with SEO WRITING?

Do you want to get a place on the first page of the search engine result? Do you know how to optimize your blog or website? It has been noticed that most of the business owners have failed to obtain … Continue reading

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Benefits of using Bulk SEO Writing

Importance of content is understood by internet marketers and SEO experts. For a promotional campaign, content plays an important role. Through utilization of best possible strategies, further effective results can be obtained with the content. Bulk SEO writing can be … Continue reading

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