Keyword clusters are a group of keywords or phrases that you can use in a webpage or blog page in order to get desired result with the search engine optimization. Instead of a single keyword or a phrase, multiple keywords and phrases are utilized whether it is long chain keyword or short chain keyword.
Now, how can you make a successful strategy with the use of keyword clusters?
Step 1: create a Keyword List
In the very beginning keyword research is necessary. It is compulsory to decide on a primary keyword that you should use to obtain a rank within the search engine. Later on, all the variations must be identified with long chain and sub topics that the users are searching.
On the occasion, you can look through the keywords that are being utilized by the competitors in the market. Diverse kinds of tools can be utilized to find out the relevant keywords, sub topics, auto completes and questions that are mostly asked by the customer.
By using a spreadsheet, information can be gathered at one place. On the occasion, you should remember about the search volume, difficulty level and cost per metrics related to the keywords that are in the list.
Based on these metrics, you may able to know which keywords can offer high economic value. Hundreds of keywords may be enough to build up a strategy. More traffic can be generated with these keywords. Both relevance and search intent of the searchers must be kept in the mind always.
Step 2: Segmentation of keywords
Following to the creation of the keywords, you should segment it into different groups. By looking at the keywords list, a pattern can be discovered. Inclusion of synonyms, phrases and sub topics can be seen from the searchers as they look something on the web. Based on these patterns, keyword groups can be formed.
Based on the following things, keyword groups can be formed
Semantic Relevance: Similar search intent is necessary with the keywords
Search Volume: Core keyword must have a great search volume. As a result, it will become easier for you to ensure page optimization. Keyword must have a good conversion potential also.
Organic Difficulty: It is better to include keyword in the cluster that has realistic rank.
Step 3: Creation and Optimization of Pillar Page
As you cluster the keywords, it may be possible to get a roadmap for the creation, optimization and proper organization of your content. Through the keyword cluster, core topic must be highlighted. It is often referred as pillar page as well. Best practices of online optimization should be applied on the occasion too.
Step 4: Reinforcing keyword clusters through blogs
Both content authority and ranking of the pillar pages can be improved with the assistance from blog content as it reinforces your primary keyword clusters effectively. Long tail keywords, sub topics or a question associated with core keyword can be targeted on the occasion.
Due to creation of more content, a topic clusters can be developed gradually also. Internal linking profile also helps to get good rank in Google. Blog post should be linked with relevant pillar page.