Page Experience algorithm update has been pushed back by Google now that is going to look after the core web vitals. It is expected to be a part of the ranking signals from mid – June.
Previously, launch has been scheduled in the month of May. However, it has been shifted to June now to give ample time to the site owners to prepare themselves properly for the update.
Through a blog post, Google has informed everyone now that Page Experience Update is going to be launched in mid – June. However, it is going to work at its full pace from August’s end.
Google has said,
“We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won’t play its full role as part of those systems until the end of August. You can think of it as if you’re adding a flavoring to a food you’re preparing. Rather than add the flavor all at once into the mix, we’ll be slowly adding it all over this time period.”
Reason behind a gradual rollout is to see the update impact and if there are any unintended or unexpected issues with the Page Experience Update or not.
Change may not be a drastic one as the update rolls out. Page experience is just only one of the factors of ranking webpages.
Everything related to the Page Experience is going to be the same. It is definitely connected to the search result.
Due to Page Experience update, a change may be seen with the Google News as it expand its usage to the non – AMP content.
Page Experience Report through the Google Search Console
New report on Page Experience has been already made available with the Google Search Console. It has combined the report on Core Web Vitals with the other types of page experience signals like:
Mobile Usability: In order to achieve Good Status, page URL should not come with any usability errors.
Security Issues: If there are any security issues then all the URLs will be disqualified from its Good Status.
HTTPS Usage: A page should be offered with the HTTPS in order to get the Good page experience status.
Ad Experience: Techniques of advertising should not be utilized within the site as it is interrupting and distracting in nature. Due to this reason, it may not be good for page experience. If one of the website pages has been flagged for bad ad experience then other pages on the website may be marked as bad page experience also.
Looking at the percentages of the website that has received good status, page experience report is created. On the occasion, above factors are generally considered.
Site owners can look at the page report also to know more about the signals of page experience and make some improvements.
In addition to this update, Search Performance report within the Search Console has received an update as well. Pages can be filtered now as per good page experience. Through the process, pages can be tracked on the basis of good experience in comparison to others pages.