For the planning of SEO content, both topics and keywords play an integral role. Everything is generally mapped out in phrases. Requirement of the customer is generally considered on the occasion too.
Starting from the content, everything else is generally planned later on. Proper page and section of the site is decided on the occasion too.
Terms and topics are chosen that may be perfect for the blog. SEO efforts on broader level are generally supported by the keyword strategy.
Here are some tips to ensure a data driven and smarter approach for the choice of keyword that is going to be used with the blogs.
1. Purpose of the blog
In the beginning, you must try to understand about the keyword targeting. On the occasion, intent of the keyword should be given more importance.
If a term has monthly volume of about 10,000 searches then it may not be easy to get a rank with the content at all.
Instead, intent of the searcher should be targeted. You have to brush on the intent and see how it may work with a particular phrases, terms and topics that you have been targeting. Both the purpose and hierarchy of the content can be supported with the process too. It is also applied to the blog.
2. See Where the Blog may Fit
On the occasion, you may try to know why people are coming to your blog post whether the traffic is less or more. In addition, you should also try to decide what should be offered with the blog. Content should able to support the website also. Marketing goals as well as conversion goal should be considered also.
If you are not witnessing a lot of direct sales opportunities through your blog then you should not worry much. However, customers coming from blog are a bonus without any doubt. It is great to have a strategy for purchases and direct sales.
For the blog that is usually placed on the funnel top. It is generally an entry point as the customers are searching for certain topics. Here, queries from the customers should be answered. As a result, they may able to gain some knowledge.
Here, creating brand awareness may not be the ultimate goal.
It is important to see where the blogs fit in the funnel and how you want to go forward from there.
3. Thought Leverage
In case, your blog helps with the top funnel then it must be adequate content for thought leadership.
Content may help the users. However, it may not help to sell products. Some exceptions can be seen on the occasion certainly. Generally, the content is generally utilized for research. Later on, it may direct the customer towards the buying mode also.