For online sales, use of e-commerce website is often seen. E-commerce brands have been creating website by using data for optimum benefit. Online sales are driven through the process also. More number of target audiences can be reached. Over the time, some changes have been observed with the e-commerce website.
To boost sales and advertising the products adequately, key metrics must be given importance. Through proper use of these metrics, it may be possible to ensure online presence. For success in the competitive market, measurable goals must be set always. It is essential to select right metrics to analyze and track performance of the e-commerce site.
Metrics for Advertising
Diverse kinds of advertising metrics are available that may help you to track performance in different channels. Most of these metrics are used for search, social media marketing and paid advertising. Measurable marketing metrics can easily examine your performance in digital marketing.
Following metrics are usually seen for ecommerce advertising
Marketing Attribution: Identifying the location of your traffic, you can easily decide on the strategy for digital
marketing through paid ad and organic search traffic.
Click-Through-Rate or CTR: In case you are delivering a message then you must try to know whether it is giving you the desired results or not. Check how many of your emails have been clicked. Same thing is applied for the PCC and social media campaigns also.
Returning visitors: It is important to know whether you have managed to build followers over a period of time. Through the number of returning visitors, you may able to get an idea about it. Effectiveness of the marketing content can be understood through this method as well. Just making few tweaks, desired results can be achieved certainly.
Funnel abandonment: Optimization of the e-commerce marketing can be done based on the location of abandonment by the customers.
Metrics for Selling
Both sales and marketing is definitely connected with each other. Therefore, some overlapping between sales and marketing metrics can be observed. By tracking KPIs, you may able to know about the performance of your brand once they have landed on your e-commerce site.
Bounce Rate: Here you must try to know how many people have been leaving your page just after landing on it. In case the bounce rate is high then you must make some changes to your website. Some quality content must be incorporated for this purpose also. Visitors are generally encouraged to stay more on your site in this way.
Customer Value: For better sales with your ecommerce site, you must think about customer retention. Customer base can become larger if frequency of purchase is higher.
Page View: If you are reaching to more number of customers than it has been aimed for then it is always a good sign. Through page views, you may able to know effectiveness of your marketing metrics instantly.
Cart abandonment: Upon reaching the target audience, you may manage to bring them to your e-commerce site also. By showing them products, you may persuade them to buy the product also. If the customer adds product to their cart only to abandon them before the payment then there is something wrong certainly. Check out process of an e-commerce site is often quite complex. It is also reason behind the cart abandonment. In case the cart abandonment is high then you must look at the checkout process also.