As an avid user of online platforms and owner of a business, you may have heard the phase ‘content is king’.
In case you are blogging already then you may be aware of importance of content. Maintaining quality of the content is essential also. In reality, quality content indicates a content that satisfies the readers. It is necessary to give answer to the queries of readers and customers.
To offer quality content to readers, you can create a pillar post. It is considered to be a strong and important piece of content. Through these contents, backbone of a website can be created. Interest of the readers must be given utmost importance on such occasions. In-depth blogs are written on a subject that is generally quite long. However, pillar post does have to be long always. Every long article cannot be considered to be a pillar post also. Here, nature of the post means much more than its word count or length. Guides, lists and technical articles can be looked as a pillar post.
Now, you may have already got an idea about the nature of the pillar post. Let’s know why you require a pillar post.
Stand Out from the Crowd
Thousands of blog sites are online now. More are added to the list every day. Therefore, you site may be lost in the crowd. For a successful outcome, your blog site must stand out. It is especially important for the blogs that comes from popular niche.
Reputation of the bloggers can be established with the pillar post that is high in terms of quality. Readers can be attracted with the process. The bloggers may be considered as an expert on the particular subject. Detailed and beautiful article can be created on a topic that is important for your branding.
Helpful for the Readers
Lot of traffic can be guaranteed towards a successful blog. Genuine content is created to help the readers on the occasion.
Based on the interest of the readers, various types of content can be created. If a pillar post is informative then it can be a great help for the reader. Lots of things can be learned through this content
If relevance of content is retained for few years then it is considered to be an evergreen content. Trendy content becomes outdated quickly.
Every pillar post may not be an evergreen content. However, some of the articles can check itself into both the categories. Pillar post can be updated regularly in order to maintain its relevance to the reader.
Through evergreen content, traffic can be attracted easily. In case, you have a blog site filled with content that can be outdated quickly then it can be an unending mission for you to create content constantly.
Persuade the Email Subscribers
Increasing the mail list is one of prime goals of the bloggers. If you manage to get email address then communication can be maintained on regular basis through this mode. Dependence on the social media site or Google may not be seen for generating traffic. Through pillar past, email subscribers can be enticed easily.