To stay ahead of competition in the market and become more relevant to the users, Twitter trends should be followed. Through reports, brands can be educated about the cultural trends and conversations within the social media platform. It has been seen that culturally informed brands can achieve a lot more with the help of Twitter.
Research has shown that there is correlation between brand revenue and cultural relevance. It is better not to underestimate Twitter trends at all. By following these trends, you can reach at a pedestal. However, if things are not done in right manner then everything can be lost also.
• Use relevant hastags with tweets
Meaningless hastags cannot be trending ever as the users do not relate to it at all. In order to make your tweet trendy, you need to use a relevant hastag that may able to deliver your message properly. On the occasion, specific hastag must be utilized also.
• Twitter algorithm should be utilized to your benefit
Foul or abusive language should not be used with the hastags ever. Often, Twitter gives more importance to not so popular topics and earlier popular issues which may be relevant to specific group of people.
Being creative, you can look for something unique and creative that may able to help your reach desired number of audience. In order to become viral, it is essential to aim minimum 500 tweets in an hour.
In addition to the number of tweets, you must post engaging tweets also. As a result, lots of people may retweet your message in mere couple of hours.
If a tweet is good and engaging enough for the user from different locations around the world then huge amount of popularity can be gained. Hastag may trend on Twitter also. It may trend in various geographic locations as well.
• Before campaign, share the hastags
For ensuring excellent result from a campaign on Twitter, it is better to start using a hastag minimum one month before the project. By using this simple strategy, you may able to gain attention of more number of people.
To increase the reach further, other platforms can be utilized also to share the content.
• Get quick results with the help of influencers
Number of retweets can be increased certainly if a celebrity decides to share the message on social media. It can be an excellent thing for the brand. Similar thing can be done by an influencer as well. More audiences can be reached in relatively lesser amount of time. Message can be shared with broader audience.