Instagram has explained how content is ranked while browsing the reels. By understanding the concept, you may able to create successful clips easily.
By Instagram, Reels is being pushed now as a flagship feature. Head of Instagram Adam Mosseri has said that it is an effort to make Instagram video friendly. In this way, they have started to compete with TikTok directly also.
Investing in Instagram Reels, they have been also informing the users on how this works. Through an Instagram post, it has been explained how they choose a reel in order to recommend it to a certain user.
If you want to make Instagram part of your marketing strategy then you must learn how the app recommends the Reels to the users. Learning about it, lot of assistance can be obtained in the future.
How Instagram Reels are recommended?
Through Instagram reels, content is offered that the users not only but also like to engage with. To decide on which Reels to recommend to the users, followings things are generally taken into consideration.
• Watching the Instagram Reel from start to finish
• Likes it
• Commented as funny or entertaining
• Making to the Reels, create an audio page
Last point may not be understood properly if you are not familiar with the TikTok or Reels. It means that you can take an audio track from some video and make content from it.
If the feature is not disabled then the viewer may able to grab the audio quite easily. Later on, another video can be created on the same track.
Reel can be shared quite easily. Through use of the sound clip, you can go a long distance due to recommendation from algorithm. It is definitely more essential than view count and likes.
Important Signals for Instagram Reels
For Instagram, users are most active signal as far as Reel is concerned. It is observed by Instagram whether the users have engaged with the similar type of content in the past. Importance is guiven on the fact whether direct interaction with the content creator has happened in the past or not. It may mean response through comments, tags and DMs. In this way, content can be shown in more people’s feed.
Later on, information presented with the video is collected also. In addition, profile of the content creator is analyzed.
Signals for algorithm
Activity of the User: In addition recent interaction to interaction with the content creator is given importance before recommending a video.
Information in the Reel: Video is understood based on the pixels, audio track and also it5s popularity
Creator’s information: How the users have interacted with the content creator. Profile of the creator is judged too.