By Google, natural language processing is given more importance. On the occasion, understanding of the on-page content plays an important role also. Due to neutral matching, Google may able to understand the synonyms also. BERT can help Google with the tricky preposition too. Through every update, more literary is attached to Google.
In spite of all these, most of site owners are still optimizing the webpage with one or two keywords. It is generally looked as an outdated practice.
NLP capabilities of Google are expected to improve in the future further. Therefore, on-page SEO strategies must be advanced also to match with the search updates.
So, how on-page optimization can be done based on the Google technology?
On the occasion, you may come across keyword clustering as the answer.
Keyword Clusters
Keyword clusters refer to a group of keywords that shows similar intent regarding purchase as far as searchers are concerned. On the occasion, different phrases may be seen. However, all of them represent a desire to a buy a thing.
Instead of a single keyword for optimizing a webpage, you can use a primary keyword along with few long tail keywords variant. In addition, there can be few sub topics as well. In this way, more keywords can be placed within webpage to gain more traffic easily.
How can you create Keyword Clusters?
Utilizing the benefits of keyword cluster is not difficult at all. It may not take lot of time and resources also in comparison single keyword optimization approach.
Keyword research should be done in detailed manner for the purpose of content creation. Both the marketing and SEO team must give their best possible effort to reach the ultimate goal.
However, creating keyword clusters for a website can definitely help with the development of a website that is user-friendly and Google-friendly. Following are the benefit of keyword clustering.
• Long tail keywords ensure good ranking
• Short tail keywords may improve your ranking
• Increase in the organic traffic
• Improvement in the ranking faster within the search engine result page
• Chances of obtaining more internal links
• Developing content authority and expertise within the industry niche
Later on, you can create a list of keywords and segment it properly. Now, you can optimize the pillar pages with the keyword clusters. Through use of blog content, keyword cluster can be reinforced further. More number of customers can be attracted to the website as a result.