Designer must not build a website always according to the likes and dislikes of the client. It is certainly a statement that is contrary to the popular notion. However, it is completely true. Responsibility of the designer is to create a website that works. If the clients are not aesthetically sound then they may not able to help you at all.
If you are building a website for the client then you must listen to them. However, everything should not be taken in the face value. On the occasion, you must try to understand the customer also. Psychology principles may help you to design the page in better manner.
Memorizing these psychological principles, you may able to create a website that is loved by the both client and customers.
Psychology Principles for Web Design
Psychology of the human being works in a specific way. It is better to deliver the design according to the thought process that has been underlying beneath the surface.
1. Aesthetics Usability Effect
Balance between aesthetic and usability must be maintained. It is better to implement an excellent design that is modern and responsive at the same time.
2. Color Psychology
Colors have the power to influence the mind. Through color psychology, it may be possible to know how a thing may be perceived by the customer. Color may be tied to a strong emotion. Brand identity may play an important role on the occasion too.
3. Psychology behind Shapes
Similar to the colors, shapes have an ability to influence on how a brand may be perceived by the customers. It is possible to use shapes within the interface effortlessly. Shapes like squares, circles, hexagons, triangles or polygons have their individual psychological association.
4. Gestalt Principles
Through use of Gestalt Principles, it may become possible to make sense of chaotic data. Instead of texts, spaces and images, patterns are recognized by human more easily. In this way, complexity regarding a data can be simplified also.
Based on this theory, several principles have been created. They are generally associated with the factors such as similarity, symmetry and proximity.
5. Jakob’s Law
Jakob’s Law is often referred as The Mere Exposure Effect or Familiarity Effect. Through this principle, it is suggested that familiar things are generally preferred by an individual.
Over the user experience, the principle of Jakob’s law is often applied to ensure effective result. By the users, it is expected that your website may work in the same manner like any other quality website in the search engine. So, it usually creates a sense of trust among the users about the website.