Newsletter Sample I

Effectiveness of experiential marketing

Experimental marketing is all the rage among the companies that are in the race to get a larger share of the consumer base. Experimental marketing is the strategy to let the customers get a total feel and knowledge about the products and the services that a company offers. This enables the customer to make prudent decisions regarding their purchase and decide on the product. It is the marketing style in which the customers can interact with and experience the product. So, it is a deviation from the other marketing styles where the customer gets to see the products on the internet or television sets. So, the difference lies in the fact that in experimental marketing the people get to know about the benefits and the features of the product through practical experience rather than only hearing or seeing them.

The idea of experimental marketing lies in its application; the impact of experimental marketing is much bigger on the customer. This increases the effectiveness of the advertisements and on the other hand decreases the cost of the advertisements. The main motto of experimental marketing is rendering quality and greater information about a product so that it can help in the purchase decision of a customer. In this style of marketing the products are made available to a customer even before they actually go to a retail store to buy the product. So, the customer's experience of a product motivates them to the extent that they go and actually buy the product.

An example of experimental marketing is the advertisement of a soap used in luxury hotels. Here, the customers get to use one specific brand of soap and understand its benefits or quality. Later on when they go to retail stores to purchase soap they already have full knowledge about the specific brand and if their past experience was satisfactory, then they will buy the same brand or will opt for something other brand. This shows the effectiveness of the experimental marketing; a product is chosen based ion the past trial experience about it.

We can also get knowledge about the effectiveness of experimental marketing from the live event experiences. There are many companies that now opt to launch their product at shopping malls where the customers get a chance to get full knowledge and feel about the products. The biggest benefit of this is that it allows the company to reach maximum number of customers and what can be a better campaign than the word of the mouth. It also helps the companies to reduce their advertisement costs and deliver the cost benefits to the customers.

Experimental marketing helps the consumers to get a fair idea about a product and increases its purchase chances. So, a larger number of companies are option to go the experimental marketing way because they know that its effectiveness is far reaching. Experimental marketing is no more in the experimental phase because larger number of companies has already included it in their core marketing strategy.

Newsletter Sample II

Why traditional marketing doesn’t work

There is a growing realization among management experts that the old and often treaded path of traditional marketing is passé. Well, this is just not a rumor on the loose, but a strong belief based on market surveys and research data. The golden era of the television network as a marketing medium is on its fag end and instead is being replaced by newer media like internet. There has been a sharp drop in the number of television network viewers in recent years. So companies are more confused than ever on how to position their business in such an unknown business territory. There is light at the end of the tunnel because with the withering of the old medium of marketing there has been a rise in the newer unexplored mediums. So, it is high time for companies to reshape and restructure their marketing strategies if they wish to capture a bigger chunk of the pie.

Earlier, market dominance was the aim of all the growing business concerns because there were very few and homogeneous customer groups available. This enabled the companies to reach a larger customer base only through televised and print advertisements. There has been a sea change in the customer behavior and the medium through which customer avail information during the 21st century. The medium of information is also rapidly changing with the passage of time.

Nowadays, people are more cyber friendly and they seek information on the internet; even the 24 hour cable channels are taking away quite a chunk of the customers. The younger generation is more inclined towards the mobile technology and they prefer it over the conventional way of receiving information. The mobile technology allows one to get information on round the clock basis.

Market saturation as a possibility is no more an option in front of the smaller business concerns. So the smaller companies have to get their target audience correct and approach them in a more precise manner. Now, the companies also have to decide on the best mediums that they need to use in order to reach their target audience.

So, what are the advantages of the internet based advertisement campaigns?

The prime advantage of using web based advertisement is that you can be very specific about the target customers you want to reach. For instance, you can mix the new edge technology and the content of your advertisement to be exhibited only when a user types a word related to your industry or domain. In this manner you can reach out to the customers who are interested in your domain or industry. One more thing that one must keep in mind is that their advertisements either targeted to close the deal in the first view or they should be a long time affair before closing the deal.

All these things definitely point to the fact hat in order to succeed in the competitive and rapidly changing market scenario, one need to have a very robust plan structure to pull more and more cyber traffic to their websites or product advertisements. So the new marketing mantras of the 21st century are clear and precise idea about the customer, their information resources and the idea that one wants to deliver. The above will help you to etch out a strong marketing policy for attracting the right customers to your product or brand.