In web design, parallax is used as a term very loosely. As far as trend is concerned, it is popular and not so popular at the same time. However, it is definitely an important tool for the purpose of animation.
Through parallax, an illusion of depth is created while scrolling a page. Due to timeless effect, it has lot of value till now. Parallax has some issues. It may cause trouble with usability and mobile responsibity. However, it helps the website to stand out at the same time as well.
Let’s look how can you still use parallax
Use Parallax to tell a story
Best way to use parallax design in the website is to tell a story. It is always better to create an emotional connect with the customer. Through a study over five years back, it has been seen that the customer always want to hear a story from the brand. It is a trend that has remained consistent till now.
Due to digital consumerism, it has become heard for a customer to meet the brand in person. Face to face interaction between the customer and the sales person is not happening at all. Therefore, stories from the brand may able to highlight the company. As a result, the company may not be a faceless entity anymore. Through visuals, consumers can be attracted easily.
Use of an excellent animation can also make parallax scrolling compelling further. Animation may not be there to create a visual different. It can do much more than that and give the consumer more information about the brand.
Parallax enhances the visit timing
If parallax designing manages to tell a story effectively then it may be possible to keep the customer engaged with the website for longer time. Bounce rate can be reduced too. It is certainly one of the goals of web designer while working on a website.
However, argument can be seen among the expert that parallax can affect the SEO ranking in case the site speed decreases. It is also heard that lack of visual engagement can cause an issue with the SEO as well. Further, bounce rate can harm you also. Trouble can be seen in order to grab attention of the audience as well.
Parallax animation may able to keep people around you in case it is done accurately. Different shapes may come together with parallax scrolling animation.
Parallax offers credibility
For creative reason, parallax can be utilized also. It can help to tell a story effortlessly. Credibility of the designers can be showcased in the process too. Skills can be showcased to the customer instead of mere telling them about it.