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Category Archives: SEO

Low Traffic cannot be equated with Low Quality in Google

Previously, John Mueller has answered queries regarding pages with low traffic and poor visibility in the search engine. On this occasion, he has said that the page may have quality issues. However, it does not mean the page is of … Continue reading

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Title tags are being rewritten by Google in SERPs

For some pages in the search result, Google has been rewriting the title tags. Most of the time H1 tag of the page is used as a replaced often. Generally, small tweaking is done by Google to adjust the title. … Continue reading

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Choosing the best WordPress Theme for SEO Benefits

Brand aura is often reflected through the WordPress theme. In this way, good experience is delivered to the customers also. However, people may forget about search engine optimization in between all of this. If the WordPress theme is not SEO … Continue reading

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How to include Local SEO and attract more business

Local SEO is pretty different from organic search engine optimization. It is essential for a business to stay relevant to the customer. Physical proximity may play an important role on the occasion. Due to local presence, you may like to … Continue reading

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What is Semantic Search and Why is it important for SEO?

Since 2010, lots of changes can be seen with SEO. During the time, it was more important to earn backlinks. Several keywords were cramped together within an article. However, focus has shifted now to behavior, intent and context. Reasons behind … Continue reading

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Product Page Ranking Suggestions from Google

Recently, John Mueller from Google has answered questions regarding the product page ranking. On the occasion, a person has been building content and obtained rank. However, it seems to have no impact on the search visibility as far as product … Continue reading

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What is On-Page SEO?

Search engine algorithm is constantly modified and updated by Google. It is better not to oversimplify things. One dimension must be focused upon at a time only. Through SEO strategy, both off-page and on-page SEO requirements must be addressed. Ins … Continue reading

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Using Search Operators for SEO

By Google, a Help page on Advanced SEO has been published that talks about how search operators can be utilized for debugging a website. Search result of Google search operator is not connected with the regular ranking algorithm. Use of … Continue reading

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Why Site Obtains Rank with Unusual Keywords – Google Explains

John Mueller from Google has explained why a site may get a rank for keyword that is not related to the site at all. Sharing the information on Reddit while giving a response to a thread that is titled: “My … Continue reading

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Part 2: Content Creation Tips from Google for Success

In the first part of the content creation tips from Google, we have talked about some basic idea on how you should go ahead with the content. Now, we like to discuss a little bit more about it. So, shall … Continue reading

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Part 1: Content Creation Tips from Google for Success

By Google, a blog has been posted on how to drive success with the help of content. Lots of anecdotes can be found from the YouTube creators as well as successful bloggers. However, these tips are not associated with the … Continue reading

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Things to Look for in a CDN Solution

For Enterprise SEO, CDN has become a standard. CDN value increases as more investments are made through content marketing. SEO professional may tell you the fact clearly that speed is extremely important for the improvement of a website. It creates … Continue reading

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How can you improve you SEO ranking in 2021

For success, there isn’t any shortcut as far as Google search result is concerned. However, pay-per-clicking may be an exception. Through use of PPC method you may able to increase your traffic that can be help with SERP also. However, … Continue reading

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Duplicate Content Issue in WordPress and its solution

For the small business in addition to the bloggers and news site, WordPress is a great option. Best practices can be applied almost automatically similar to the canonical links. It is possible to find plug-ins for almost everything. However, some … Continue reading

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Is Content ‘Above the Fold’ preferred by Google?

During hangout session for SEO Office Hours, John Mueller from Google has been asked whether more preference is given to the content ‘above the fold’. So, Mueller explains what Google desires to see on the top page of the content … Continue reading

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Ways for Optimizing Google’s Top Products Carousels

During a product search, you may come across top product carousel in Google. In addition to the desktop, mobile version of the product carousel looks pretty cool. On the occasion, valuable review is often delivered to the users also. There … Continue reading

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5 ways to achieve Good SEO

If you are caught up with the world of bad SEO and likes to come out of it then good practices of SEO should be tried to ensure the best possible result. By mastering these SEO tips and tricks, you … Continue reading

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5 SEO mistakes to avoid with your content

In the beginning, you should know whether you are good SEO professional or bad ones. Most of the professionals like to belong from the former category. In case you have been cramming keywords into your article purposefully or filling the … Continue reading

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Best Practices for SEO Hygiene

In case you have managed to set your SEO strategy already then a new update from Google may come and disrupt everything for you. Try SEO Hygiene Proactive steps can be taken in order to run the site smoothly and … Continue reading

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3 ways to draw better links and higher rankings

Everyone likes to acquire high quality links that may help to increase the organic ranking. Referral traffic can be driven in better manner for the growth of business. However, it may not be an easy task at all. Lot of … Continue reading

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How Google Recognizes content from the same author?

Through reconciliation techniques, different content on multiple platforms from the same author is generally recognized. During chat, Google John Mueller has been asked by a site owner what is important to include in an author’s page? Is the link of … Continue reading

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Can you change the YouTube Channel name without affecting the Google account?

YouTube channel creators can change the name of the channel. On the occasion, they may not have to change their Google account. In addition to the channel name, photos can be changed also. Changes will be seen on the platform … Continue reading

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Part 2: Checklist for launching WordPress Site – 3 Basics

If you have already looked into the part 1 of the checklist for launching a WordPress site then you should already know that there are some basics that you may need to follow to see good results. Previously, we have … Continue reading

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Google Page Experience Algorithm is to be updated in Mid-June

Page Experience algorithm update has been pushed back by Google now that is going to look after the core web vitals. It is expected to be a part of the ranking signals from mid – June. Previously, launch has been … Continue reading

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Why Content is removed from Search Result?

Primarily, there are two reasons why content is removed from the search engine according to Google Search Liaison Danny Sullivan. Google offers an open access to the information. However, there are sometimes when content have to be removed in order … Continue reading

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Google is going to change from next month – So Be Ready

For almost a year, Google has been considering a web vital tool and page experience update. Now, it is heard that update is going to roll out from May, 2021. Therefore, it is better to make your website prepared for … Continue reading

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5 Types of Content are excluded from Google Discover Now

Policy for Google Discover has been updated by Google and they have excluded five types of content that may not be seen in the recommendation from here now. So, publisher should take notice of these contents and make changes accordingly. … Continue reading

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What do optimized web stories mean for Google?

Recently, focus is given upon the SEO of web stories and its performance has been tracked within the search. Developer Relations Engineer of Google named Pascal Birchler has talked about the web stories during a discussion. It is also discussed … Continue reading

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Google has come up with new product reviews algorithm update

By Google, update on the search algorithm has been made and it can be looked as the product reviews update. It is an update that has been designed to ensure better rewards with the product reviews. In depth research instead … Continue reading

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How much time does it take to get a re-rank with a website post fixing issues?

John Mueller from Google has answered how much time it may be required for a re-crawl from the search engine following to the significant improvement on the page quality. During Google SEO Hours Hangout Mueller has been asked about stability … Continue reading

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Questions should be asked to evaluate quality of a website

Looking at a website, you may wonder whether it is a good website or not. On the occasion, you may take a step back in order to look at the website with a critical eye. Questions must be asked without … Continue reading

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Benefits of Partial Content Migration for SEO

Development of the website mostly happens organically. It grows in size gradually as well. Initially, landing page of website from a specific genre is enhanced with few pages of information such as contact, mission statement, about us and job opening. … Continue reading

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Google Penalties due to Redirection and How to Fix it

Lots of misconceptions can be seen regarding Google penalties. Penguin or Panda updates may not be a penalty. It is an algorithm. Rules and calculations are followed with the algorithm automatically to showcase a desired outcome. Google has demoted several … Continue reading

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Steps to create a successful website with the help of Keyword Clusters

Keyword clusters are a group of keywords or phrases that you can use in a webpage or blog page in order to get desired result with the search engine optimization. Instead of a single keyword or a phrase, multiple keywords … Continue reading

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What are Keyword Clusters and Its Benefit

By Google, natural language processing is given more importance. On the occasion, understanding of the on-page content plays an important role also. Due to neutral matching, Google may able to understand the synonyms also. BERT can help Google with the … Continue reading

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How much time SEO may take to work?

As a SEO professional, you may come across a question that is how much time SEO may take to work. For the professionals, it is a frustrating question without any doubt. However, it is quite natural for a client to … Continue reading

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How can you optimize your website with the use of keywords?

Similar to the choice of a right keyword, it is also important to optimize the website with the help of keyword. On the occasion, you can follow few tips to ensure good results. Where Should You add Keyword in your … Continue reading

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Best SEO Practices for Google Video

By Google, some recommendation is given for the purpose of video optimization. Through video optimization, signals can be sent to the search engine for better communication. Due to better understanding about the video, Google may able to make it appear … Continue reading

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How to choose the right keywords?

Keywords are great resource to start a blog post or a website. Through use of keyword, it is possible to find a scalable method that can be upgraded or downgraded based on your requirement, budget and limitation. To find a … Continue reading

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How the SEO Keywords are categorized?

In diverse ways, categorization of SEO keywords can be done. Here are common types that are utilized by the web designers. Branded and Unbranded Keywords For branded keywords, it is possible to observe branded terms of search in the query. … Continue reading

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‘Full Coverage’ for News is the fresh Google search result update

Full coverage is gained by Google for breaking news. In this way, more context of a story can be obtained through multiple sources. First time, full coverage has been introduced to Google News in 2018. A wider roll out has … Continue reading

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Why Latent Semantic Indexing may not affect SEO?

Some may claim that Google takes a cue from Latent Semantic Indexing and LSI keywords to understand about the webpage. It is a kind of discussion that has been going on for almost 20 years. Some evidence based fact has … Continue reading

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Reasons behind decline in rank and traffic of a webpage

In some occasion, decline in the rank with the home page can be noticed even if everything is fine with the internal pages. Due to sudden decline in the rank, it is quite natural to rack the brains in order … Continue reading

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Snippets may be featured less often in Google Search here on

Snippet is considered to be single search result that generally includes title, URL and brief page description. Based on the query, snippet is matched to give answer to the user. On the occasion, keyword is highlighted as well. From the … Continue reading

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Word Count may not be a quality factor for Google

During a chat, John Mueller from Google has talked about the importance of word count to get better rank in Google. In case a webpage has not managed to obtain desired rank then is it useful to add more content? … Continue reading

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Why more traffic to your website is not always good for your business

Improving traffic to your website is one of the most primary goals of organic search engine optimization. It is the job of the SEO professional to accomplish the goal. More eyeballs are gained for the website of the client. Technical … Continue reading

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SEO in 2021: What Changes & Basics You Need to Know to Be Successful

A New Year has arrived and it is certainly a time to think what is ahead of us as far as SEO is concerned. As a professional, we need to put ourselves in the shoes of the users and try … Continue reading

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What is Quality Score and Why Google utilizes it

Through automated bidding, solid performance is being delivered for the advertisers consistently. There is not any need to use CPC bid any more with every keyword. Ultimate goal is attained with the help of machine learning. However, it is also … Continue reading

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PPC Myths that you need to forget about

Paid search is part of the search engine for a long time. There are certain myths that have been rooted in our brain and it is hampering the channel also. Due to these myths, advertisers may have been using the … Continue reading

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Benefits of Using PPC Advertising

Lots of benefits of PPC Advertising can be seen. In case you are trying to convince the client about the importance of Google Ads then a compelling case can be made with the assistance of PPC Advertising. Major advantages of … Continue reading

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Google: Removal of blog comments and it may create an effect on the search rankings

John Mueller from Google has said blog comment removal can create an adverse effect on the website. It is an advice that has been given during the Google Search Central SEO hangout on 5th February. One of the site owners … Continue reading

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Tips for Image Optimization

Every website likes to include speed in their bucket list. By increasing speed of the website, it is possible to transform traffic into a paying client. Boost in the loading speed is wished by any industry. In this way, an … Continue reading

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Guide for SEO friendly URL structure

Most of the people think that an URL is inconsequential address for the webpages. However, structure of URL plays in important role in SEO and ranking. It may not be as essential as the title or headline. Still, URL can … Continue reading

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How News Feed Content is ranked by Facebook algorithm?

Recently, Facebook has explained how it ranks news feed. Facebook algorithm for news feed is based upon machine learning ranking system. It is not a single algorithm. Instead, multiple algorithms work together in phases to decide the rank. Different things … Continue reading

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SEO value of embedded video and uploaded content is the same

As far as SEO is concerned, embedded videos and natively uploaded videos within a website come with the same value. During SEO Office Hours on Google Search Central, RealClicks SEO manager Saidul Hoque has asked about the perception of Google … Continue reading

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What! Same Content with different formats cannot be considered as duplicate

John Mueller from Google has said recently that if identical content has been published through different formats like a blog post and a video then it cannot be considered to be as a duplicate. Therefore, a content can be utilized … Continue reading

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SEO Techniques that can Double up your Traffic

Do you want to increase traffic of your website? To enhance traffic as well as brand awareness, understanding of SEO is essential. Lots of people may be looking for content like yours. It may be possible to offer them the … Continue reading

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How can you connect with your user effectively?

Prior to the creation of a website, it is important to know about your audience. It looks like a simple thing. However, it may not be that simple in reality. If you are aware about your audience then it may … Continue reading

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Things to know about Keyword Research

For search engine optimization, use of keyword is seen quite often. Therefore, keyword research plays an important part on the occasion also. If everything is done in a proper manner then it may help you to get increased amount of … Continue reading

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Improving Local SEO for Business

For smaller businesses especially, importance of local SEO cannot be ignored. It is a great option for the regional businesses in comparison to the national businesses. Search ranking is much more essential for the national businesses. However, local SEO enables … Continue reading

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Importance of Traffic Sources and UTMs set up

Diverse ways can be found to generate traffic for your website. Increase in the number of sources can be noticed with each passing day. Therefore, lots of people are engrossed in locating new ways to generate traffic. However, they may … Continue reading

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UX Principle for SEO

In web designing, user experience is an important aspect. However, several web designers overlook this aspect. Through user experience, interaction between end user and the company is generally developed. Therefore, it may be essential to find the perfect strategy to … Continue reading

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Try SEO strategies instead of hacks to ensure success

Diverse kinds of hacks can be found for search engine optimization that is generally utilized for the growth of business. By researching about SEO on Google, you may able to know about it in more details. Lots of blogs can … Continue reading

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Ways to Boost Your Domain Authority

Through domain authority, rank of a website can be decided online. If your website manages to secure a place in the first page of the search engine then it may be possible to get more clicks. Following steps below, it … Continue reading

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How can you optimize your site with SEO WRITING?

Do you want to get a place on the first page of the search engine result? Do you know how to optimize your blog or website? It has been noticed that most of the business owners have failed to obtain … Continue reading

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Benefits of using Bulk SEO Writing

Importance of content is understood by internet marketers and SEO experts. For a promotional campaign, content plays an important role. Through utilization of best possible strategies, further effective results can be obtained with the content. Bulk SEO writing can be … Continue reading

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