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Increasing engagement of the customer through content marketing tips – Part 2

Welcome to the second and last installment of content marketing. Previously, some information about the importance and tips about content marketing have been delivered. However, it is certainly not enough to justify the vast field of content through those few tips. Therefore, more tips are given in this article. Inspiration for the planning of content marketing can be obtained in the process.
In the beginning, it becomes quite hard to hold the excitement. Therefore, things must be executed slowly. Preparation for the content marketing must be done in the beginning. From the social media account, promotion can be started as well. However, proper planning is required on the subject.
Develop evergreen content
Impact of evergreen content lasts for extensive amount of time. However, it is a strategy that cannot be implied with a website on news content. Simple reasons can be found for promoting brand through evergreen content. Traffic of the website can be increased continuously in the process. Therefore, importance must be given to this strategy over others. Some of the marketers do not give enough weight to the content.
Choose a relevant topic
In case of a website for online marketing, content can be posted on the “Latest SEO Strategies that has been effective to gain more traffic”. Similar amount of customer engagement may not be ensured with the title “Online Marketing Trends of 2016”. The title limits the content within a particular year.
Eliminate the publish date
To gain importance in the eyes of the customer, it is better to remove date from the site. It generally creates a negative impact on the customer. If the link is more than three years old then it may not be opened at all. Latest information is searched by the customer in most occasions. By removing the publish date from the search result of Google, it becomes hard to know about the time of the post.
Framing the content differently
For publishing same content through different channels, the strategy of re-framing must be utilized. Therefore, repetition of content can be avoided. However, same content is published with little bit of twist. In order to serve the purpose, images within the content can be altered. Headlines can be added to the content as well.
Optimization of content
More number of users can be reached by employing the strategy of search engine optimization. Traffic can be driven in every possible channel through search engine optimization. Keywords can be inserted within the body for effective result. Tittles and Meta Description can be included through the content as well. Pages are analyzed through Google crawler. Page can be termed as an excellent one due to high readability score in addition to lots of internal links.
Offer the option to share
Shareable content must be created every time. Reach of the content can be increased in the process. The content is generally shared by the subscribers and followers. Customers become excited to look at the buttons of social media such as likes, comments and shares.
Above tips and tricks can be utilized can be utilized for success with content marketing.

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Posted in Tips & Suggestions.


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