Author Archives: admin
Low Traffic cannot be equated with Low Quality in Google
Previously, John Mueller has answered queries regarding pages with low traffic and poor visibility in the search engine. On this occasion, he has said that the page may have quality issues. However, it does not mean the page is of … Continue reading
Content Marketing Recipes to spice up your day
In order to ensure optimum effect from the content marketing efforts, you must read this article minutely. Successful meal is prepared if every element is inserted in the pan perfectly only. Through marketing efforts, it is necessary to meet the … Continue reading
Design Tips for an excellent ‘About Us’ page
To deliver excellent brand experience to the user, mere designing the home page may not be enough. Information on the product can be offered on the occasion. Through use of website designing, crucial information about the company can be delivered. … Continue reading
How Search Works – Google Redesigns
Update has been made by Google on how search works within the website. In this way, you may able to know the process of Google organization, search result testing and ranking. Launching a website in 2016, it has been explained … Continue reading
How Parallax can still Work In 2021
In web design, parallax is used as a term very loosely. As far as trend is concerned, it is popular and not so popular at the same time. However, it is definitely an important tool for the purpose of animation. … Continue reading
How to deal with the remote clients
For a web designer, it is important to have adequate training on the issues of online in order to cater the requirements of the client adequately. Most of the web designer work within an in-house environment. Therefore, it is important … Continue reading
How can you create High Quality Content
To stay above of your competition within the SERPs, you should publish high quality content. Hearing this, it may not seem any issue at all. However, couple of problem can be noticed on the way. Most of the content creator … Continue reading
Title tags are being rewritten by Google in SERPs
For some pages in the search result, Google has been rewriting the title tags. Most of the time H1 tag of the page is used as a replaced often. Generally, small tweaking is done by Google to adjust the title. … Continue reading
Three Updates from YouTube for the content creators
For both mobile and desktops, three updates have been rolled out by YouTube recently. Due to this update, creators may able to stay informed about the important data that are essential to the channel’s growth. The Updates • Improvement on … Continue reading
How to make your webpage more scannable?
As a commodity, time is really valuable in this information age. It is a thing that people does not want to waste at all. Most of the visitors only read 20% of the content. Some things may be indicated to … Continue reading
How to design UI for voice search
In the dynamic world of web designing, new trends are seen every year and it is primarily influenced by modern technology. Various updates have been observed in the last few years such as AR and VR for improving the mixed … Continue reading
How can you make your client happy?
Responsibility of a web designer is much more than creating beautiful websites. Based on the condition, several other kinds of roles can be played by the web designer as well. Role of a teacher is often played by a senior … Continue reading
How Instagram Reel algorithm functions
Instagram has explained how content is ranked while browsing the reels. By understanding the concept, you may able to create successful clips easily. By Instagram, Reels is being pushed now as a flagship feature. Head of Instagram Adam Mosseri has … Continue reading
Choosing the best WordPress Theme for SEO Benefits
Brand aura is often reflected through the WordPress theme. In this way, good experience is delivered to the customers also. However, people may forget about search engine optimization in between all of this. If the WordPress theme is not SEO … Continue reading
Landing Page Elements That Helps to Convert
For an excellent marketing campaign, landing page definitely plays an important role. Particular customers can be targeted here with a solution to their problems. Confusion may be seen with the notion of landing page as the customer can land on … Continue reading
Content Refreshing: How can content stay fresh?
In case of content marketing, more focus is given on creation always. For obtaining rank with a new keyword, it is essential to write new content. If an old content has become outdated then a new version of it can … Continue reading
How to include Local SEO and attract more business
Local SEO is pretty different from organic search engine optimization. It is essential for a business to stay relevant to the customer. Physical proximity may play an important role on the occasion. Due to local presence, you may like to … Continue reading
Improving confidence of the customer through UX
For building great relationship with the customer, business mostly relies over the designer. Some of the consumer still judges a business based on the website. Therefore, it is important to have an amazing website that instills confidence among the customer. … Continue reading
What is Semantic Search and Why is it important for SEO?
Since 2010, lots of changes can be seen with SEO. During the time, it was more important to earn backlinks. Several keywords were cramped together within an article. However, focus has shifted now to behavior, intent and context. Reasons behind … Continue reading
Product Page Ranking Suggestions from Google
Recently, John Mueller from Google has answered questions regarding the product page ranking. On the occasion, a person has been building content and obtained rank. However, it seems to have no impact on the search visibility as far as product … Continue reading
How to incorporate brand essence into the website
Different elements add to the brand essence of your company website. Through variety of modes, you can include brand essence to a company. Using a color, emotional response can be obtained from the customer. Unique tone is generally added to … Continue reading
What is On-Page SEO?
Search engine algorithm is constantly modified and updated by Google. It is better not to oversimplify things. One dimension must be focused upon at a time only. Through SEO strategy, both off-page and on-page SEO requirements must be addressed. Ins … Continue reading
Why Should You Include Brand Essence into Website?
In the eyes of the customer, how can you make your company special? There are thousands of companies from the same genre. In the midst of hundred technology companies, there may be no one like Apple that can instill a … Continue reading
Using Search Operators for SEO
By Google, a Help page on Advanced SEO has been published that talks about how search operators can be utilized for debugging a website. Search result of Google search operator is not connected with the regular ranking algorithm. Use of … Continue reading
Why Should You Use Press Release for Business?
Press release is considered to be one of the most important tools for marketing. For more than decades, use of press release can be seen. By using the method, general customers are generally reached. Brand reputation is improved at the … Continue reading
Content Marketing Plan for E-commerce site
In order to create an impact on the e-commerce market, significant effort must be made. There is no need to remind the fact that it is not easy to obtain links for a product page. However, it is possible to … Continue reading
Why Site Obtains Rank with Unusual Keywords – Google Explains
John Mueller from Google has explained why a site may get a rank for keyword that is not related to the site at all. Sharing the information on Reddit while giving a response to a thread that is titled: “My … Continue reading
UX Design is not just for your website
Most of the people associate the website with the user experience. However, it can easily go beyond the website quite naturally. In order to interact with the consumer, a brand requires doing so much more than communicating through the website. … Continue reading
Part 2: Content Creation Tips from Google for Success
In the first part of the content creation tips from Google, we have talked about some basic idea on how you should go ahead with the content. Now, we like to discuss a little bit more about it. So, shall … Continue reading
Part 1: Content Creation Tips from Google for Success
By Google, a blog has been posted on how to drive success with the help of content. Lots of anecdotes can be found from the YouTube creators as well as successful bloggers. However, these tips are not associated with the … Continue reading
Video Marketing Trend for 2021
Marketing from five years back is quite different than today. Pandemic has also played a big role on the occasion. However, we have been heading towards these trends for quite sometimes now. COVID-19 has put a fast forward button on … Continue reading
3 Ways to Create Inclusive Design for the Website
Inclusive design is often looked as another term for accessibility. It is used as an interchangeable term also. In this way, most of the designers can get a hint about the inclusive design definitely. Due to accessibility, issues in the … Continue reading
5 Psychology Principles You Should Know to Build a Website
For a web designer, it may not be ideal always to build a website as per client’s request. The statement is certainly averse to the popular belief. However, one of the reasons for doing this is the difference between the … Continue reading
SOFT UI: What should You Know About this Latest Trend?
Last year, emergence of new trend in designing can be seen with the introduction of Soft UI. It is also known as Neumorphism. Big brands like Apple Inc have been incorporating this trend also. Several changes have been made on … Continue reading
Things to Look for in a CDN Solution
For Enterprise SEO, CDN has become a standard. CDN value increases as more investments are made through content marketing. SEO professional may tell you the fact clearly that speed is extremely important for the improvement of a website. It creates … Continue reading
How can you improve you SEO ranking in 2021
For success, there isn’t any shortcut as far as Google search result is concerned. However, pay-per-clicking may be an exception. Through use of PPC method you may able to increase your traffic that can be help with SERP also. However, … Continue reading
How Content Delivery Network (CDN) is beneficial for your business
For a SEO professional, it may not be easy to tell the client that their site is slow or not quite up to the mark. Issues can be seen with content in the site also on which lots of money … Continue reading
Best Practices for Instagram Live
Relationship with your audience especially followers can be strengthened further with the help of Instagram Live. Behind the scenes of a brand can be showcased with the process. Lots of money may not be required to use this content creation … Continue reading
How the brand can use Instagram Live
In March, 2020 Instagram Live has really succeed. It has been a feature that is almost forgotten by the users. However, content creators, influencers, A-listers, non-profit organizations, brands and even common people have started to use it on regular basis. … Continue reading
Duplicate Content Issue in WordPress and its solution
For the small business in addition to the bloggers and news site, WordPress is a great option. Best practices can be applied almost automatically similar to the canonical links. It is possible to find plug-ins for almost everything. However, some … Continue reading
Is Content ‘Above the Fold’ preferred by Google?
During hangout session for SEO Office Hours, John Mueller from Google has been asked whether more preference is given to the content ‘above the fold’. So, Mueller explains what Google desires to see on the top page of the content … Continue reading
Ways for Optimizing Google’s Top Products Carousels
During a product search, you may come across top product carousel in Google. In addition to the desktop, mobile version of the product carousel looks pretty cool. On the occasion, valuable review is often delivered to the users also. There … Continue reading
5 ways to achieve Good SEO
If you are caught up with the world of bad SEO and likes to come out of it then good practices of SEO should be tried to ensure the best possible result. By mastering these SEO tips and tricks, you … Continue reading
5 SEO mistakes to avoid with your content
In the beginning, you should know whether you are good SEO professional or bad ones. Most of the professionals like to belong from the former category. In case you have been cramming keywords into your article purposefully or filling the … Continue reading
Best Practices for SEO Hygiene
In case you have managed to set your SEO strategy already then a new update from Google may come and disrupt everything for you. Try SEO Hygiene Proactive steps can be taken in order to run the site smoothly and … Continue reading
Content Types that ensure more engagement
What are the types of content that are most beneficial to create? It is a question that you may be asking several times to yourself while creating content. Different formats of content are available in order to capture the eyeballs. … Continue reading
3 ways to draw better links and higher rankings
Everyone likes to acquire high quality links that may help to increase the organic ranking. Referral traffic can be driven in better manner for the growth of business. However, it may not be an easy task at all. Lot of … Continue reading
Twitter plans to offer subscription with the acquisition of Scroll
Twitter has been planning to offer subscription following to the Scroll acquisition. It is a service that eliminates advertisement from the news sites in exchange of a monthly fee. Now, the Scroll is expected to be integrated in Twitter as … Continue reading
Creative Commons Search Engine may not be shut down thanks to WordPress
WordPress and Creative Commons Search are expected to collaborate in coming days. As a result, free to use images can be run easily in the future. WordPress parent company Automattic CEO Matt Mullenweg has made a decision to bring back … Continue reading
Hidden Features of PPC that you should know
Some of the PPC features are still not utilized fully. Therefore, it may seem completely new. These PPC features are not commonly known. Shout out to these features can be given and put them under a test. As far as … Continue reading
How Google Recognizes content from the same author?
Through reconciliation techniques, different content on multiple platforms from the same author is generally recognized. During chat, Google John Mueller has been asked by a site owner what is important to include in an author’s page? Is the link of … Continue reading
Can you change the YouTube Channel name without affecting the Google account?
YouTube channel creators can change the name of the channel. On the occasion, they may not have to change their Google account. In addition to the channel name, photos can be changed also. Changes will be seen on the platform … Continue reading
Part 2: Checklist for launching WordPress Site – 3 Basics
If you have already looked into the part 1 of the checklist for launching a WordPress site then you should already know that there are some basics that you may need to follow to see good results. Previously, we have … Continue reading
Checklist for launching WordPress Site – 3 Basics
Most of the people work with the WordPress site now-a-days. Lots of plugins are utilized on the occasion also. From the beginning of 2015, several blogs remain unpublished with broken links, bad URLs and spammed filled links also. These things … Continue reading
What is Independent Web and Why It is Important?
Discussion regarding Independent Web has started almost ten years back. However, the term is not used anymore, that does not mean it is not relevant anymore. It is still an important topic to chat. In the beginning, we must try … Continue reading
Keyword Strategy for Blogs that makes you stay ahead
For the planning of SEO content, both topics and keywords play an integral role. Everything is generally mapped out in phrases. Requirement of the customer is generally considered on the occasion too. Starting from the content, everything else is generally … Continue reading
Google Page Experience Algorithm is to be updated in Mid-June
Page Experience algorithm update has been pushed back by Google now that is going to look after the core web vitals. It is expected to be a part of the ranking signals from mid – June. Previously, launch has been … Continue reading
Why Content is removed from Search Result?
Primarily, there are two reasons why content is removed from the search engine according to Google Search Liaison Danny Sullivan. Google offers an open access to the information. However, there are sometimes when content have to be removed in order … Continue reading
Tips for Live Logo Design
Moving image always tend to grab more attention than still ones. Excitement can be created through use of motion. In addition, lot of information can be offered in a short space as well. Companies have been experimenting with the motion … Continue reading
How to create eye catching Instagram ads
In marketing, it is not possible to find single strategy for success when it comes to Instagram advertising especially. However, Instagram is an excellent channel for both small and big brand to promote their products. It is especially great for … Continue reading
New Code of Conduct is to follow by Pinterest users
Pinterest is expected to announce and implement a mandatory code of conduct that is named Creator Code. It has been done to ensure positive experience for the users. It is a policy that everyone has to follow while creating content … Continue reading
Google is going to change from next month – So Be Ready
For almost a year, Google has been considering a web vital tool and page experience update. Now, it is heard that update is going to roll out from May, 2021. Therefore, it is better to make your website prepared for … Continue reading
5 Types of Content are excluded from Google Discover Now
Policy for Google Discover has been updated by Google and they have excluded five types of content that may not be seen in the recommendation from here now. So, publisher should take notice of these contents and make changes accordingly. … Continue reading
What do optimized web stories mean for Google?
Recently, focus is given upon the SEO of web stories and its performance has been tracked within the search. Developer Relations Engineer of Google named Pascal Birchler has talked about the web stories during a discussion. It is also discussed … Continue reading
Types of Earned Media
More than 60% people have been using Adblocker tool now while web surfing. People do not like to see advertisement whenever they open a page. High quality and engaging content is craved. Due to nature of the content, it may … Continue reading
Google has come up with new product reviews algorithm update
By Google, update on the search algorithm has been made and it can be looked as the product reviews update. It is an update that has been designed to ensure better rewards with the product reviews. In depth research instead … Continue reading
How much time does it take to get a re-rank with a website post fixing issues?
John Mueller from Google has answered how much time it may be required for a re-crawl from the search engine following to the significant improvement on the page quality. During Google SEO Hours Hangout Mueller has been asked about stability … Continue reading
Questions should be asked to evaluate quality of a website
Looking at a website, you may wonder whether it is a good website or not. On the occasion, you may take a step back in order to look at the website with a critical eye. Questions must be asked without … Continue reading
Benefits of Partial Content Migration for SEO
Development of the website mostly happens organically. It grows in size gradually as well. Initially, landing page of website from a specific genre is enhanced with few pages of information such as contact, mission statement, about us and job opening. … Continue reading
List of content for monetizing has been expanded by YouTube
Now, YouTube has enabled ads to run on various types of content. As a result, monetization opportunities are expanded for the content creator without any doubt. Now, the content creators may able to earn money from the content that has … Continue reading
Facebook Users can limit the comment for their post now
Facebook has offering the user a chance to improve control over the site. Change can be noticed with the comment post and news feed. Due to the update, user may able to do following things now. • User can decide … Continue reading
Chrome has enabled Key and Surface Tracking
Google has disclosed their further plans to eliminate cookies that generally come for ad tracking. Implementation of the plan is expected to happen within 2022. Several parts of the world have introduced stringent privacy policy. In the month of January, … Continue reading
Benefits of Social Media Marketing That Every Business Should Be Aware About
Combination of creativity and strategy is required for social media marketing. It may be overwhelming for some. However, importance of social media cannot be ignored. 98% marketers have been using social media now for business. By using the platform, business … Continue reading
Mobile-Friendly Website does not ensure mobile-first index
According to John Mueller from Google, mobile friendliness is not equivalent to mobile-first indexing. In order to move a website for mobile first index, diverse kinds of things are considered by Google and it is definitely beyond whether the website … Continue reading
Google Penalties due to Redirection and How to Fix it
Lots of misconceptions can be seen regarding Google penalties. Penguin or Panda updates may not be a penalty. It is an algorithm. Rules and calculations are followed with the algorithm automatically to showcase a desired outcome. Google has demoted several … Continue reading
Google Says there’s not any ideal length for Title Tag
Gary Illyes has discussed regarding hard limits when it comes to title tag length. Later on, he has also talked about title tags in details. Ideal length of Title Tags Title tags are generally measured in terms of pixels. It … Continue reading
Steps to create a successful website with the help of Keyword Clusters
Keyword clusters are a group of keywords or phrases that you can use in a webpage or blog page in order to get desired result with the search engine optimization. Instead of a single keyword or a phrase, multiple keywords … Continue reading
Content Trends You Should Know Now
Combination of content marketing and SEO can do wonders for the ranking of your webpage. Now-a-days, marketers are more geared towards helpful and useful content that has been created according to the habits, search need and preference of the user. … Continue reading
What are Keyword Clusters and Its Benefit
By Google, natural language processing is given more importance. On the occasion, understanding of the on-page content plays an important role also. Due to neutral matching, Google may able to understand the synonyms also. BERT can help Google with the … Continue reading
How much time SEO may take to work?
As a SEO professional, you may come across a question that is how much time SEO may take to work. For the professionals, it is a frustrating question without any doubt. However, it is quite natural for a client to … Continue reading
How can you optimize your website with the use of keywords?
Similar to the choice of a right keyword, it is also important to optimize the website with the help of keyword. On the occasion, you can follow few tips to ensure good results. Where Should You add Keyword in your … Continue reading
Best SEO Practices for Google Video
By Google, some recommendation is given for the purpose of video optimization. Through video optimization, signals can be sent to the search engine for better communication. Due to better understanding about the video, Google may able to make it appear … Continue reading
How to choose the right keywords?
Keywords are great resource to start a blog post or a website. Through use of keyword, it is possible to find a scalable method that can be upgraded or downgraded based on your requirement, budget and limitation. To find a … Continue reading
Psychology Principles that should be known by a Designer
Designer must not build a website always according to the likes and dislikes of the client. It is certainly a statement that is contrary to the popular notion. However, it is completely true. Responsibility of the designer is to create … Continue reading
How the SEO Keywords are categorized?
In diverse ways, categorization of SEO keywords can be done. Here are common types that are utilized by the web designers. Branded and Unbranded Keywords For branded keywords, it is possible to observe branded terms of search in the query. … Continue reading
Let’s use Inclusive Web Design and deliver a successful website
One of the main reasons to design a website is to make it available for the end users. It should be a website that can be accessed by everyone. In case, it is discover the fact that 1 billion have … Continue reading
PPC Automation Optimization
Google Ads and Microsoft Ads have been offering automation. So, it is just fine not only to accept automation but also to utilize to its full potential. On the occasion, it is better to go for optimization also. Now, the … Continue reading
Domain Name Myth That You Should Remember
Domain name can be looked as an essential element of a project. It is important for the brand. In addition, it has a large impact on the user experience as well. SEO is influenced on the occasion and revenue in … Continue reading
How Google is selecting the best anchor text
Recently, John Mueller from Google has given answers regarding the best anchor text as well as inbound and outbound links. Best Practices of Anchor Text Through the term ‘anchor text’, text within a link is generally referred. It can be … Continue reading
‘Full Coverage’ for News is the fresh Google search result update
Full coverage is gained by Google for breaking news. In this way, more context of a story can be obtained through multiple sources. First time, full coverage has been introduced to Google News in 2018. A wider roll out has … Continue reading
Core Web Fundamentals is to be boosted with WordPress Gutenberg 10.1
On March 3rd, 2021, WordPress Gutenberg 10.1 is released which has boosted the fundamentals of core web. . Page speed has increased significantly as a result. Release of Gutenberg 10.1 WordPress Gutenberg 10.1 has been announced with new features that … Continue reading
Google FLoC has promised to deliver a completely different web
As you continue use the web, you may be better understood by web than your friends, family and even partner. Simple tricks are done with the help of advertising. By watching you constantly, it mostly decided by the web what … Continue reading
Why Latent Semantic Indexing may not affect SEO?
Some may claim that Google takes a cue from Latent Semantic Indexing and LSI keywords to understand about the webpage. It is a kind of discussion that has been going on for almost 20 years. Some evidence based fact has … Continue reading
Reasons behind decline in rank and traffic of a webpage
In some occasion, decline in the rank with the home page can be noticed even if everything is fine with the internal pages. Due to sudden decline in the rank, it is quite natural to rack the brains in order … Continue reading
Why Should You Use Visual Content for PDF Marketing?
Importance of PDF marketing is increasing as it transforms readers into buyers reliably. Marketing material can be improved further through choice of images strategically. If you manage to add effective images to your PDF marketing then it can become you … Continue reading
Snippets may be featured less often in Google Search here on
Snippet is considered to be single search result that generally includes title, URL and brief page description. Based on the query, snippet is matched to give answer to the user. On the occasion, keyword is highlighted as well. From the … Continue reading
User can monetize tweets now with ‘Super Follow’
Recently, Twitter has introduced a new feature called ‘Super Follow’. Due to presence of this feature, users may have to pay a monthly subscription in order to get premium content. On the Analyst Day, the new feature has been launched. … Continue reading
Word Count may not be a quality factor for Google
During a chat, John Mueller from Google has talked about the importance of word count to get better rank in Google. In case a webpage has not managed to obtain desired rank then is it useful to add more content? … Continue reading
Twitter Trends that can help a Brand
To stay ahead of competition in the market and become more relevant to the users, Twitter trends should be followed. Through reports, brands can be educated about the cultural trends and conversations within the social media platform. It has been … Continue reading
Use Material Design for WordPress
In case you are looking forward to create a website with WordPress then it is a good time for you indeed. If you are not aware on how to insert code for an effective use of Material Design of Google … Continue reading