For a web designer, it may not be ideal always to build a website as per client’s request. The statement is certainly averse to the popular belief. However, one of the reasons for doing this is the difference between the aesthetic of the client and what is effective for the business of the brand. Behind the creation of a website, the goal is to transform visitor into a customer. So, a website should be designed according to the requirement of the customers.
Now, how can you create a perfect website? In the beginning, you must listen to your client. However, it should not be the only criteria. On the occasion, you must try to know what your client’s customer likes and dislikes also. To decipher mind of the customer, psychological principle can help.
Let’s look at the psychological principles that can be used for web designing
Human usually think in a certain pattern. It is better to deliver service based on the underlying thoughts. By using these psychological principles, you may able to design a website in better manner.
1. Usability Effects of Aesthetics
According to this principle, people give more attention to the attractive interfaces that has lots of usability at the same time. In simple language, good, responsive and modern designs should be used as the base of every design.
2. Color Psychology
Most of the people may not be aware of the fact that the color has to ability to influence people’s mind. Color is usually associated with emotion. Perception of the visitor about the website can be affected in the process.
3. Shape Psychology
Similar to the color, shape has an influence over the customer’s perception also. Based on the nature of the brand, shape can be decided. Circles, hexagons, triangles, square, polygons and oval have its own unique psychological connotation.
4. Gestalt Principles
5. Mere Exposure Effect
Mere Exposure Effect is also known as Familiarity Principle. According to the principle, people may prefer familiar things. It is a principle that is mostly effective in case of internet user. It is believed that the customers like your website to look the same as others.